Skip to main content

Kohli more marketable player than Messi, Djokovic

New Delhi: India's Test captain and numero uno batsman Virat Kohli has been named as 'Third Most Marketable Sportsperson' in the world ahead of football superstar Lionel Messi , world No. 1 tennis player Novak Djokovic in a latest survey published by magazine 'SportsPro'.

Kohli is ranked behind NBA's 'Most Valuable Player' Stephen Curry and Juventus' French international Paul Pogba.Incidentally, Kohli is just ahead of golfer Jordan Spieth. Djokovic is 23rd in the list, followed by Messi at 27th and 'Sprint King' Usain Bolt at 31.

Notably another Indian in top-50 is tennis star Sania Mirza.

According to SportsPro, which does extensive research on business of sports, the criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer.

The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Formula One world champion Lewis Hamilton topped the rankings in 2014; Barcelona's Brazilian soccer star Neymar, in at No 8 this year, took the number one spot in 2012 and 2013; Olympic champion Bolt headed the list in 2011, while NBA star LeBron James was named as the world's most marketable athlete in the feature's inaugural year in 2010.



via Sify.com http://ift.tt/1TDUV9X
Labels:

Comments

Post a Comment

Popular posts from this blog

RB Leipzig's Jean-Kevin Augustin joins Leeds United on loan

Leeds [UK], Jan 27 (ANI): German football club RB Leipzig's Jean-Kevin Augustin on Monday joined Leeds United on a loan. The striker joins the Whites on an initial loan deal until the end of the season from Bundesliga outfit Red Bull Leipzig, the club said in a statement. Augustin joined the RB Leipzig in July, 2017 for a fee of 13 million Euros. The 22-year-old featured in both the UEFA Champions League and UEFA Europa League during his time with the German club, who finished sixth and third in his two seasons, where he scored 20 goals in 67 matches. French national helped his country win the European Under-19 Championship in 2016, where he scored the most number of goals and was adjudged as player of the tournament. Augustin is Leeds' third signing of the January transfer window following the joining of Elia Caprile and Ian Poveda. (ANI) via Sify.com https://ift.tt/2OiruB9
Post a Comment
Read more

Chelsea are a young team, need to improve a lot: Kovacic

London: Chelsea's Mateo Kovacic said they are a young team and need to improve a lot. Chelsea secured a 2-1 win over Hull City on Saturday in FA Cup. Michy Batshuayi scored the opening goal of the match in the sixth minute and Chelsea's second goal was scored in the 64th minute. "It was a tough game, as we knew that it would be, but we need to score in the first half two more goals. That's our problem in this moment but obviously we're happy to go through," the club's official website quoted Kovacic as saying. "It was because we didn't score on time - we had some chances and we didn't use them. In training, we are working on it but we are still a young team, a new team, and we need to improve a lot. We need to take our chances, which in this moment we are not doing great, but we have time to improve and I am sure we will do," he added. Chelsea are currently placed at the fourth position in the Premier League table with 40 points...
Post a Comment
Read more

Chelsea are a young team, need to improve a lot: Kovacic

London [UK], Jan 27 (ANI): Chelsea's Mateo Kovacic said they are a young team and need to improve a lot. Chelsea secured a 2-1 win over Hull City on Saturday in FA Cup. Michy Batshuayi scored the opening goal of the match in the sixth minute and Chelsea's second goal was scored in the 64th minute. "It was a tough game, as we knew that it would be, but we need to score in the first half two more goals. That's our problem in this moment but obviously we're happy to go through," the club's official website quoted Kovacic as saying. "It was because we didn't score on time - we had some chances and we didn't use them. In training, we are working on it but we are still a young team, a new team, and we need to improve a lot. We need to take our chances, which in this moment we are not doing great, but we have time to improve and I am sure we will do," he added. Chelsea are currently placed at the fourth position in the Premier League table ...
Post a Comment
Read more